Marketing Jobs| What does a BTL Marketeer do?

Marketing Jobs| What does a BTL Marketeer do?

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Be the campaigner behind these interactive call-outs. Turn to BTL Marketing. (ICEMD)
Be the campaigner behind these interactive call-outs. Turn to BTL Marketing. (ICEMD)

BTL Marketing stands for Below The Line Marketing. It is one of the advertising strategies targeted at a specific audience for specific plans. BTL marketing involves the process of reaching the target audience directly through print media via banners, pamphlets, handbills, brochures etc. It can also use other modes of media communication. Let’s explore the nuances of this role in Marketing Jobs.

Job Role and Responsibilities:

Marketing Jobs
Ace in your Marketing Jobs: BTL Advertising (webindia123)
        As a BTL Marketing Executive, you are responsible for working closely with the marketing team. The role demands to execute, plan and design marketing strategies through various media sources.
        On a day to day basis, depending on the company, you will be working on:
  • Assisting BTL manager in planning, evaluating & execution of events & activation
  • Maintaining a regular event & activation calendar across India to keep the pace going
  • Adhering to timelines for delivery of creatives to B2B and all other teams
  • Online / offline research and getting new ideas for activation
  • Develop the day-to-day relationship with the vendor, media & creative agencies
  • Supporting the execution of all internal collateral required by cross-functional teams
  • Keeping a track on competitor BTL & ATL activities – Events, Activation, tie-ups etc
  • Coordinating with regional teams for city specific marketing activities

Competencies and Skills Required:

Marketing Jobs
Learn the skills needed to excel in BTL advertising (digitazo)

The mandatory educational qualifications are as follows:

Undergraduate: Any Graduate – Any Specialisation

Postgraduate: Any Postgraduate – Any Specialisation

        An advanced knowledge of MS OFFICE specifically Excel, Powerpoint, Word is also required.

Strong capabilities in coordinating the supplier’s chain (i.e execution of creative, media, PR, events & BTL programs for existing clients and pitch new clients) IS A MUST.

These are the things you need to know to excel in marketing jobs and for the role of a BTL marketeer. Let us know your queries and views in the comments.

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