Why freshers are now hired as Product Managers?

Why freshers are now hired as Product Managers?


Good News for Freshers! Many startups are now hiring freshers as Product Managers. Going with the startup trend and ecosystem, India is following we can expect to see a huge amount of hiring in the space of product management. A product manager is responsible for managing and developing company’s products and services. He/ she is responsible for not only increasing the profitability from existing products but also for developing new product line for the company.

What will your responsibilities include?

A product manager has to interact with multiple internal and external stakeholders of the company to maintain and develop existing products and improve their profitability. He/ she is also involved in doing research and develop ideas for new products basis their experience and interactions. A product manager needs to conduct market research, margin analysis, and performance measurement to investigate product demand, viability, positioning, and profitability and predict future trends. Product managers also decide branding, pricing strategies etc. Some responsibilities of the product manager include:

  • To manage end to end product(s) life cycle
  • To conduct market research and get feedback from customers to understand requirements and develop products based on that
  • Act as a facilitator between development team, research team, engineering team and marketing communications team for product development and positioning
  • Developing and executing strategic and tactical strategies for product profitability

What skills are employers looking for?

  • Excellent communication skills
  • Analytical and problem solving skills
  • Knowledge about marketing concepts
  • Motivated and driven

Do you have the right skill set?

The leading employability test AMCAT, which is also the only adaptive test in India allows you to test yourself for a wide range of skills and competencies.

The following table illustrates how various skills and personality traits map to assessments required for the Product Manager role:

Product Manager Profile Skills AMCAT Mapping
Communication Skills English: HighExtraversion: Mid to High
Problem Solving Skills Logical Ability: High
Knowledge about marketing concepts Marketing Domain knowledge: Mid to High
Motivated and self driven Conscientiousness: High

Product Managers have a very bright future keeping in mind the internet ecosystem that is continuously growing and the budding companies that are hiring the best talent for furnishing their products. So if you’re not sure of your job readiness, take the AMCAT test today and find your right career path.