Campus Placements | 6 Types of Companies That Would Visit Your Campus

Campus Placements | 6 Types of Companies That Would Visit Your Campus

Often, students and campus cells segregate recruiters who frequent them during campus placements into six-seven categories. Here's what they are and why you should know them.

Types of companies which come to Campus Placements. (Original image courtesy MyStaffingPro)
Types of companies who visit Campus Placements. (Original image MyStaffingPro)

It’s that time of the year again – when we think of the big, big world out there beyond the college walls, preparing for your first job after graduation, through that tried and tested route – campus placements. And even as you check out reference materials, preparation booklets and guides from the college library, off the internet and from seniors, there is a core preparation that must take up right now, to ensure that you crack this round.

What’s that – you ask? It is targeting the kind of company and role which you specifically wish for, from your campus placements. And today, that’s what we are exploring, with this piece on the types of companies and recruiters who frequent campuses during the placement season.

Companies who frequent Campus Placements

Often college students and campus cells segregate recruiters who frequent their campuses into six-seven categories (you can look at a hilarious version of this here). Humour aside, the segregation is important for a core reason – it helps you decide which company/set of companies you would rather target and prepare for their campus placement session. The focus also helps in deciding the direction you wish to pursue in your career.

Here are some of the common company groups you would receive during campus placements:

  1. Product Companies
  2. IT / Tech service companies
  3. MNCs
  4. Startups
  5. Core companies
  6. Non-tech companies/roles

1. Product Company:

Many students aspire for a beginning with these brands.
Many students aspire for a beginning with these brands.

High on aspirational indices for most students, recruiters for product-based companies are a major draw in campus placements.

By product-based technology companies, we refer to those which have at their core, tech products for sale to their customers. Adobe, which offers software and design solutions, Google, Microsoft even companies like Practo, Amazon, Flipkart etc. When they come to colleges, especially engineering colleges, they are looking to hire students chiefly for tech roles and typically have higher CTCs to offer. Some of these companies can be very selective while shortlisting candidates from non-Computer Science and IT background (as explained in this report from TOI). But some do look to hire from non-IT branches like electrical, electronics, and mechanical as well.

2. IT/Tech-based service companies:

In contrast with product-based technology companies, this is a set of companies which provide services to other companies – be it banking, product-based companies or even other service-based companies. The bigger names in this category would include Tata Consultancy Services, Accenture, Infosys and Cognizant.

Companies from this category usually look to hire big numbers campuses to full fill their requirements. These companies typically service larger clients outside India and chances of you going abroad on a project are pretty high with such companies.

Most of the bigger companies in this category have a list of campuses (This list can have over 400 colleges) that they would visit every year, however, the number of candidates they hire varies.

Mid-size and small IT service companies often go to TIER 2 colleges to fulfil their hiring requirements as they may not get the expected response in bigger colleges.

3. MNCs:

A blanket category that may envelop both product-technology companies and service companies alike, the delimiter here is the scale of operations of the organisation – specifically if it spreads beyond a geography or not. They could have also begun as start-ups, rising in scale over the years.

Candidates who opt for fresher jobs with established MNCs are often looking for stable forays into the workforce, with ample chance to rise in their career, seek opportunities overseas, learn more on the job and more. For example, Oracle, Google, Microsoft are some MNCs operating in India.

4. Startups:

For our comprehension, we put recently-begun start-ups to those who have been around for a time period less than five years. As above, they can be product-based tech start-ups, IT-based services, non-tech companies and concepts that can go beyond any of these categorisations.

High on energy, enthusiasm and ideas, such organisations bring exciting work propositions to the table for students, alongside attractive profile packages. An experience with a startup can work to your advantage – it showcases your commitment to work and latent entrepreneurial skills. Some of the successful start-ups operating in India are Ola, Zomato, Zoho, Freshdesk etc.

5. Core Companies:

The major brands under the Tata Group. (Image: Tata Group)
The major brands under the Tata Group. (Image: Tata Group)

Core companies here refer to those organisations which are specifically working in core engineering areas like Mechanical, Electrical, Civil and Electronics. These may be manufacturing organizations, PSUs, infrastructure or auto companies.

So, we are talking about recruiters, looking for focused candidates here. Here are some area examples:

  • Mechanical: TATA Group, Kirloskar, Godrej, Larsen & Toubro, Thermax, Maruti etc
  • Electrical: ABB, Siemens, Schneider Electric, HBL Power and HPL Electric
  • Civil: Engineers India Limited, Simplex Infrastructures, Punj Lloyd, SOBHA Developers, AFCONS, Gammon, HCC and others.
  • Electronics: National Instruments, Qualcomm, Nokia, BEL, Xilinx, Seagate, and Bosch etc

Most core companies may have roles for more than one specialization. For example, a Tata Motors may hire Mechanical Engineers for manufacturing and design departments and an electronics engineer to help design circuits for it cars

6. Non-tech companies:

Considering jobs in Pune? ZS Associates is a solutions-oriented business.
Considering jobs in Pune? ZS Associates is a solutions-oriented business.

In this set, we look at those companies, which are looking for students with an engineering bend of mind, though who can explore roles which are considered non-tech in nature. It could be firms in analytics, office support (knowledge processing, back office, calls, finance operations, compliance and legal), consulting, even marketing or CRM and sales! The scale of operations, size of the company, years in existence can differ.

The position offered would be a learning role, with growth potential. A decent overall package can entice candidates too. A lot of candidates who want to pursue non-tech roles aspire for such companies. Some companies that fall in this category include the likes of Evalueserve, KPMG, E&Y, ZS Associates etc.

To conclude…

We hope this breakdown of types of companies which frequent campus placements have helped you think about the kind of opportunities that can come your way and which of them you actually wish to pursue. The next step – work on preparation for campus placements and put your best foot forward.

If you liked this piece or have queries for other areas, please leave them for us in the comments section below.



  1. How should i be preparing or what should be my strategy if i want to target core mechanical companies

  2. 1. Figure out which core mechanical companies come to your campus placements.
    2. Create a plan/strategy that is company and role specific. Remain clear and focused towards it.
    3. Work on domain/subject specific test modules for your written round. For example: These are the AMCAT modules that core engineering aspirants face.
    4. Prepare at least six months in advance for aptitude tests
    5. Prepare for interviews with mock interview questions and campus placements guides.
    6. Be ready with a Plan B – apply in advance to off-campus / pool campus placements and skill assessment avenues like the AMCAT.
    7. Keep calm. Revise. ANd get your documents in place.

  3. We want to stride for campus recruitment in West Bengal engineering and management colleges in bulk recruitment.