SEO or ‘Search Engine Optimization’ is still a not so known part of business for some. However, today the world has become heavily dependent on the web. Google is one common platform to seek answers to simply any question. And hence it has become important for every organization to have its presence online and draw visitors to it. Thus SEO becomes imperative for them. Ecommerce companies need and make extensive use of SEO. With their complete business mechanism being reliant on the web, it is mandatory for them to do effective SEO.
Who is an SEO Analyst?
SEO Analyst is responsible for maintaining the health of the company’s website and is responsible for driving audience to the website. SEO Analyst works towards keeping the website most informative and easily available for both the audience searching it and related business on the web and also for the search engines. He/she is responsible for driving audience to the company’s website and maintaining the company’s reputation in the online world.
What will your responsibilities include?
The SEO Analyst is involved in keyword research, advising of best practices and developing SEO strategies both on and off page for the company’s websites. He/she works closely with the team that drives content to the website. Some responsibilities of the SEO Analyst include:
Performing site specific keyword research, competitive analysis and detailed technical of the company’s website/s to ensure the health of the website in the online space.
Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns.
Developing and implementing link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization.
Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools) and providing recommendations for content development in coordination with SEO goals.
What skills are employers looking for?
Strong knowledge about popular SEO Tools (keyword tools, web analytics and internal reporting tools)
Good command over written and spoken English language
Strong organizational skills and ability to manage multiple, concurrent projects
Ability to think creatively, strategically and identify and resolve problems
Do you have the right skill set?
The leading employability test AMCAT, which is also the only adaptive test in India allows you to test yourself for a wide range of skills and competencies.
The following table illustrates how various skills and personality traits map to assessments required for the SEO Analyst role.
| SEO Analyst Profile Skills | AMCAT Mapping |
| Knowledge about SEO Tools | Domain knowledge: High |
| Communication Skills | English: Mid to High |
| Creative Thinking and problem solving skills | Logical Ability: High Logical Ability: Mid to High |
SEO Analysts have a very bright future keeping in mind the internet ecosystem that is continuously growing. So if you’re not sure of your job readiness, take the AMCAT test today and find your right career path.
