Women entrepreneurs and professional working women in the country have come a long way today. As we continue to celebrate the successful women around us, we share some brilliant advertisements which are breaking the cliched, stereotyped image of women in today’s times and portraying the modern Indian women.
This one clearly wins our votes. Titan has once again scored in addressing a relevant issue that women face at workplace and what better than releasing it for Women’s Day. The ad addresses the bias that exists for women at workplace in a very subtle yet powerful manner. We won’t reveal more but this one is must-watch 🙂
This Ariel advertisement depicts an everyday situation of most Indian households. As part of the brand’s #sharetheload initiative, this ad questions the perception of household responsibilities being a women’s responsibility only. The latest ad in this campaign has gone viral too and even earned praise from Facebook COO Sheryl Sandberg. This is what she had to say “This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. The real win is the way they are changing stereotypes and showing that a more equal world would be a better world for all of us”
Havells takes on the issue of respect for women in a humorous manner. The idea is to drive a change in mindset in how women are perceived even in simple day-to-day situations. The fun element in this campaign has surely hit the right chord with the audience 🙂
Celebrating the modern women who is confident, independent and passionate can be best seen in this advertisement on arranged marriages. The husband is seen supporting the wife’s decision to work as it makes her happy. Taking a dig at the popular conception of women not stepping out, this one is a sure thumbs-up.
Join us this Women’s Day and spread the word as we come together to celebrate the successful women in business.