For IT companies like HCL Technologies, social network sites like Facebook are particularly useful for niche hiring in talent segments like SAP, Peoplesoft, Oracle, etc. Whereas Ingersoll Rand International uses social media to share information with passive candidates – those who have posted their resumes on social networks and left them there, so to speak – about new positions and give them insights into the company through posts of staff stories so that candidates are inspired to work with the company.
With millions of potential candidates connected to friends, colleagues and competitors through networking sites, companies in pursuit of this talent pool are now looking to have an edge over their competitors in the online jungle. They are coming up with innovative methods to leverage the digital medium to get a closer and more informal understanding of talent, besides selling their brands to Gen Y.
“Social media isn’t just a tool or a vehicle for attracting talent. It has evolved into a critical employee value proposition. Organisations with a well-evolved social media policy and presence will have an advantage in capturing the interest of Gen Y,” says Rohit Thakur, head human resources, Microsoft India. “We look at the pattern of the candidates’ updates on Twitter, LinkedIn and Facebook to understand their interests and thereby find the best fits for our company,” adds Jayantika Dave, vice president – HR, Ingersoll Rand International.
A lot of the hiring strategies through social media networks are based on research that shows young talent’s engagement with online media. For instance, a recent study by Cisco showed a majority of college students and young professionals value social media access, device freedom and a mobile work style as much or more than money.
Two-thirds of college students ask about social media policies during job interviews, while 56% will either not accept a job from a company that bans social media, or they will circumvent the policy. The survey adds that 41% of employees say companies marketed a flexible device and social media policy to recruit them.
It may just be a matter of time before social media networks edge out traditional methods of recruitment.