Social Media Executive

About the company:
Easy Roads is India only road trip planning app. As the name suggests, the app simplifies road trips for you! If you want to plan a road trip, Easy Roads is all you need to discover a curated list of exciting places to explore, where to stop =along the way and how to make the driver more enjoyable, for the journey is as important as the destination. Personalize and curate your own exciting journey, and utilise the apps Value Added Services to ensure that your trip is a safe and enjoyable one. Browse through our selection of articles on Easy Reads which are designed to make every aspect of a road trip fun.

Website: http://www.easyroads.co/

Job location: Mumbai  

Desired Experience: 0-2 Years

Target Batch Passout: 2013-2016

Salary: INR 2.5 LPA(Depending upon candidate’s experience and performance in the interview)             

Course Specialization: B.Tech/BE/BCA/BSc(CS/IT)

Tentative date of joining: Immediate

Tentative date of interview: Will be communicated post registration window is closed.

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description and Skill Set Required :-

-Candidate will be responsible for the creation, design and execution of the Social Media marketing at Easy Roads.
-Candidate will be majorly responsible for the execution of the marketing strategy.
-Other responsibilities consist of deployment of the program as well as reporting on key initiatives.
-Candidate should be able to drive app downloads and increase the overall traffic and manage the reputation of brand Easy Roads online.
-In addition, candidates will be responsible for following.
-Be responsible for all social media activity (creation and implementation) of the strategy.
-Creating a social media structure. How many posts, tweets etc - Which all platforms and what sort of content on what etc.
-Seek opportunities to improve the use of social media and develop ‘followers’ across different platforms.
-Blogger engagement.
-Content writing and create posts to be posted on different social media channels.
-Experience in Organic as well as Paid Media across channels like Facebook, Twitter, Google+ and Youtube will be an added advantage.

Interview Process:
-Face to face Interview

Last Date To Apply: 16th November 2016