SEO (Search Engine Optimizer)

About the Company:
Downtown Engineers build strong brands and great reputations. We integrate branding, public relations and web marketing techniques to make your organization grow and dominate your market place.
This powerful combination of services creates a durable, long-term corporate identity that communicates a desirable image. This properly positions your company to the market place—your customers, your competition, your communities and the world.
A consistent corporate image will make your organization grow exponentially. And this image and growth can be sustained over decades.

Website: http://www.downtownengineers.com/

Desired Experience: 2 - 3 years

Tentative date of joining : will be communicated post registration window

Salary : INR 2.4 – 3.0 LPA

Job Description and Skill Set Required:
-Good Command over English
-Work experience of minimum 2 years
-Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
-Track, report, and analyze website analytics and PPC initiatives and campaigns
-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
-Optimize copy and landing pages for search engine marketing
-Perform ongoing keyword discovery, expansion and optimization
-Research and implement search engine optimization recommendations
-Research and analyze competitor advertising links
-Develop and implement link building strategy
-Work with the development team to ensure SEO best practices are properly implemented on newly developed code
-Work with editorial and marketing teams to drive SEO in content creation and content programming
-Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Interview Process:
-Technical Interview
-HR Round