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Search Engine Optimization

Webcoir IT solutions Pvt. Ltd.
1-2 years  |  1.2-1.44LPA  |  Noida

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Job Description

About the Company:

Webcoir IT Solutions is a Web based Development firm for the New World Economy. We offer highly accountable, competitively priced services. We do not outsource or subcontract your important work. Rather, Webcoir IT Solutions is a true, multi-national internet design and development firm.

Website: http://www.webcoir.com/

Salary: INR 1.2 LPA to INR 1.44 LPA

Desired Experience: 1 - 2 years

Location: Noida

Tentative Date Of Joining: Immediate

Job Description:

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development

- team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Skills Required:

- Proven SEO experience

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Up-to-date with the latest trends and best practices in SEO and SEM

Interview Process:

- Face to Face Interview

  • Job Responsibilities: Search Engine Optimization
  • Education: B.Sc., B.Sc.(Hons.), B.Tech/B.E.
  • Work Ex: 1 - 2 yrs
  • Salary: 1.44 Lacs
  • Industry: IT

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