Search Engine Marketing Specialist

About The Company:

AWOK.com is the UAE’s leading online shopping platform. The ecommerce site is home to reliable, quality products sold at the most competitive prices. Founded by Ulugbek Yuldashev in April 2013, AWOK.com initially sold electronics and gadgets. However the company has grown substantially since, and now sells a wide ranging, versatile product selection including consumer electronics, health & beauty, household appliances, and jewellery; with new items added to the website daily.

Website: www.awok.com

Salary: INR 2 LPA - 6 LPA

Desired Experience: 1 - 5 years

Job Location: Bangalore

Tentative Date of Interview: Will be communicated post registration window is closed

Tentative Date of Joining: Immediate

Job Description:

Oversee the Interactive Marketing strategy and daily efforts of our company, which include: Keyword Search, Display Media, Contextual and Behavioral Ads, to include the Social Networks.
 
Leverage web analytics data to understand conversions and ROI, while improving campaigns.

Responsibilities:

Responsible for the management of the CPC & Display campaigns (AdWords, Bing, 2nd tier engines, vertical portals or channels, etc.)

-Keyword research
-Leverage web analytics data to understand conversions and ROI, while improving campaigns
-Developing ad copy
-Engine selection & budget allocation
-Landing page selection
-CPC and bid management
-Overall account strategy

-Monitor advertising budget and increase client’s ROI and conversion performance through recommendations of new strategies and ideas to test.

-Report internally to management on performance, results and campaign challenges, along with new ideas.

-Research new advertising channels or platforms that could help improve digital marketing performance.

-Optimize efforts through analysis of data and analytics intelligence.

Skills Required:

-Best Practices knowledge of Search Engine Marketing tactics and guidelines preferred.

-Candidate must have experience with Cost Per Click & Display advertising networks to include.

-Google Adwords, Yahoo, MSN AdCenter, ASK, Verizon, etc

-Preference given to Google Adwords Qualified Individuals and those with knowledge of Google Desktop Editor.

-Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.

-Ability to analyze data through web analytics.

-Strong knowledge of Google Analytics preferred.

-Attention to detail and ability to multi-task successfully a must.

-MS OFFICE skills required especially Excel.

-Analytical thinker - able to come up with solutions - Problem solver.

-Works well under pressure and deadlines.

Interview Process:

-Face to Face

-Interview with MD