Salesforce Marketing Cloud Specialist

Today, It Is The Entrepreneurs Of The World Who Have The Greatest Power To Trigger Change. We See GeniusU As The Platform Where The Entrepreneur Movement Meets.

Website: www.geniusu.com

Profile Offered: Salesforce Marketing Cloud Specialist

Job location: Mumbai

Course Specialization: M.Com, BBA/BBM, MA, BSc, BCA, BSW, BEd, MEd, PG Diploma, MSc, M Phil / Ph.D, Diploma, B.Com, BFA, MCA

Desired Experience: 0 to 3 Years

Roles and Responsibilities:
Demonstrate mastery of Salesforce Marketing Cloud core functions including Email Studio, Journey Builder/Automation Studio and Contact Builder.
Develop digital marketing assets. Deliverables include email and landing page design, lead capture form creation, building customer journeys and automations, developing email and newsletter templates with HTML/CSS/JavaScript.
Utilize core marketing technologies and platforms, including but not limited to Salesforce Marketing Cloud, WordPress, Salesforce, Analytics, and Adobe Creative Suite.
Strategize and execute B2C email marketing programs on behalf of our clients including A/B testing, email client rendering tests, QC and QA.
Work alongside the Salesforce administrator to ensure database cleanliness, object syncing, bidirectional sync with CRM using Marketing Cloud Connect, and general campaign execution.
Ensure quality assurance of email campaigns using testing and analytics tools to ensure deliverability, accuracy and a seamless user experience.
Provide guidance and consulting on advanced email marketing tactics including dynamic content, personalization strings, and A/B testing.
Ensure campaign health and deliverable execution using project management tools(Google Docs, Slack and Basecamp)
Acquire Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant and Salesforce Sales Cloud Admin certification in first 12 months.
Consistently achieve or exceed monthly project target established by supervisor
Ability to internalize and accurately leverage GeniusU's processes
Retain training and direction from management
Adherence and accountability with regards to company policies and values
Work effectively in a collaborative work environment and professionally represent GeniusU to clients
Performs other duties as assigned, which may include periodic travel