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Job Location: Chennai
Desired Experience: 4 – 5 years
Salary: INR 6 – 8 LPA
Tentative Date of Interview: Will be communicated post registration window is closed
- Skype Round
- Face to Face Interview
- Brand positioning across all the major digital marketing platform
- Develop strategies that increase traffic, demand and conversion
- Own the Marketing (Online and Offline). Thought leader on digital strategies that complement the company’s traditional B2B sales and marketing efforts
- Provide expertise in developing and adapting strategies for SEM/SEO, Affiliate Marketing, Personalization, E-mail Marketing, Customer Acquisition and Retention, Social Engagement and Brand Media
- Shall provide the Marketing support to inside sales, field sales and Customer Support to help acquisition and retention of the customers
- Shall be able to do PR
- Defining success metrics and reporting needs for campaigns.
- Provide direction and directives support staff in the performance of their duties, establishing work priorities, and in achieving company initiatives.
Skill Set Required:
- Experience in acquiring Indian SMEs, corporate, hotels, hospitals etc. online.
- Proven capability of driving large scale customer acquisition through digital marketing and new age marketing platforms
- Hands-on expertise paid / organic traffic sources including SEM / Social / Other paid media
- Exposure to all the effective digital marketing tool to measure the marketing progress
- Exposure to tech-environment - should have experience in setting-up online marketing for a SaaS based product company
- High on analytical skills and derive actionable insights from a lot of data
- Highly proficient in product marketing with experience in digital marketing
- Role requires a strong understanding of effective marketing strategies across all major digital media channels, conversion funnel optimization with the goal of new customer acquisition
- Candidate must be metrics oriented, knowledgeable of vendors and products relevant to digital marketing and management, and aware of trends in digital media
- Willing and passionate to work in a start-up environment is must
4 - 5 Years
6 - 8 LPA