PPC Analyst

About the company: Lentix Solutions is an online marketing, media buying and web development company. We are looking for enthusiastic, career minded and motivated addition to our growing web development and graphic design team.

Website: www.lentix.in

Job location: Gurgaon    

Desired Experience: 0-1 Years

Course Specialization: Any Graduate

Batch: 2018-2019

Probation/Traning Period: 4 months

Salary: INR 1.8 LPA
        
Tentative date of joining: Immediate

Tenative date of interview: Will be communicated post registration window is closed.

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job description:
- This person will be responsible for implementing methods to improve ROI from various campaigns he manages for the company or its clients. This includes keyword research, competitor research, documenting changes, and optimizing the campaigns as directed.
- In addition, the PPC Analyst will develop and optimize every aspect of clients’ pay-per-click campaigns. This includes managing keyword research and bids, formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the team leader of his team.

Responsibility:
- Conduct keyword research and selection for pay-per-click and media buying campaigns.
- Monitor, on an on-going basis, clients’ campaign results and manage projects to ensure continued high ROI.
- Proactively make strategic PPC campaign recommendations.
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Optimize landing pages for search engine quality score.
- Serve as liaison with paid search engine contacts.
- Creating new design for banners and pre-landers.
- Do research on which banners work and what trends are out there.
- Distributing and testing your banners in our systems.

Skill Set Required:
- Motivated, self-starter who likes working with a productive and fast-paced team.
- Excellent analytical skills.
- Strong project management and organization skills with ability to multi-task and follow-up.
- Ability to work quickly and precisely in a fast-paced working environment under tight deadlines.
- Good basics with PPC: Google Adwords, Bing Advertising, Facebook
- Strong knowledge of HTML.
- Strong knowledge of CSS.
- Strong knowledge of Photoshop.
- Excellent familiarity with the Internet and blogosphere.
- Ability to type 25+ wpm (You will be tested).
- Proficiency in Google Docs and Microsoft Office Suite (especially Microsoft Excel and its various commands & formulas).
- Flexible attitude and willingness to learn new skills and fill new roles in a dynamic and quickly changing environment.
- Attention to detail and the ability to organize and manage many moving parts.
- Ability to work in a team environment.

Interview Process: 
- Face to Face HR Round
- Machine Test