PPC Analyst

About the company: Lentix Solutions is an online marketing, media buying and web development company. We are looking for enthusiastic, career minded and motivated addition to our growing web development and graphic design team.

Website:www.lentix.in

Job location: Gurgaon    

Desired Experience: 0-1 Years

Batch: 2015-2017

Salary: First 6 months - INR 9,000 - INR 15,000
        Post 6 months - Incerement of 10 to 15 %

Course Specialization: Btech,BA,Bsc

Tentative date of joining: Immediate

Tenative date of interview: Will be communicated post registration window is closed.

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description:
- Conduct keyword research and selection for pay-per-click and media buying campaigns.
- Monitor, on an on-going basis, clients’ campaign results and manage projects to ensure  continued high ROI.  
- Proactively make strategic PPC campaign recommendations.
- Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Optimize landing pages for search engine quality score.
- Serve as liaison with paid search engine contacts.
- Creating new design for banners and pre-landers.
- Do research on which banners work and what trends are out there.
- You will be creating at least 50 new banner templates per week which will generate 400+ banners in total.
- Design and develop landing pages for global websites that drives traffic, lead conversion,and product and brand promotion.  
- You will be creating at least 5 new landing page templates per week which will generate 50+ landing pages in total.
- Since you would know your PPC campaigns the best, strong knowledge of HTML, CSS and  Photoshop would help you in making your own landing pages and banners required to get the most ROI out of your campaigns.

Skill Set Required:
- Strong project management and organization skills with ability to multi-task and follow-up.  Ability to work quickly and precisely in a fast-paced working environment under tightdeadlines.  
- Good basics with PPC: Google Adwords, Bing Advertising, Facebook Advertising.
- Strong knowledge of HTML.  Strong knowledge of CSS.
-  Strong knowledge of Photoshop.
- Excellent familiarity with the Internet and blogosphere.
- Ability to type 25+ wpm (You will be tested).
- Proficiency in Google Docs and Microsoft Office Suite (especially Microsoft Excel and its various commands & formulas).

Interview Process:
- Written Round
- Final Round

Last Date to Apply: 17th November 2017