Marketing Manager

About The Company:

 Website: www.greenplanetmagazine.com

Job Location: Lucknow

Desired experience: 0-1 Years

Salary: INR 1.8 LPA - INR 2.8 LPA

(The final CTC will depend upon candidate's performance in the interview and will be at the  company discretion)           

 Course Specialization: Any Graduates

Probation/ Training Period: None

Tentative date of joining: Immediate

Tentative date of interview: Will be communicated post registration window is closed.

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Role For Marketing Manager :
Marketing manager responsibilities include tracking and analyzing the
performance of advertising campaigns, managing the marketing budget,
Memberships, Subscriptions and ensuring that all marketing material is
in line with our brand identity. To be successful in this role, you
should have hands-on experience with web analytics tools and be able to
turn creative ideas into effective advertising projects.

Responsibilities :
- Develop strategies and tactics to get the word out about our company
 and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation
 from ideation to execution
- Experiment with a variety of organic and paid acquisition channels
 like content creation, content curation, pay per click
- campaigns, event management, publicity, social media, lead generation
 campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that
 attracts and converts our target groups
- Build strategic relationships and partner with key industry players,
 agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual
 basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard
 copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain
 insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns
 accordingly

Requirements :
- Demonstrable experience in marketing together with the potential and
 attitude required to learn
- Proven experience in identifying target audiences and in creatively
 devising and leading across channels marketing campaigns that engage,
 educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics,
 NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense
 of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online
 marketing and measurement

Interview Process:
- HR Round