Marketing Manager

About The Company :
FeetApart is a personalized social wellness platform for organizations and employees. For basic understanding, consider it as a gamified social network for health & wellness within an organization, aimed at improving employee productivity & health. Employees connect with other fitness apps, form teams, set wellness/fitness goals, track daily steps & activities and earn points. Points will be redeemed into rewards. FeetApart offers wellness experts’ advice to all employees and personalized plans and goals.

Website : feetapart.com

Job Profile : Marketing Manager

Job Location : Bangalore

Desired Experience : 2 years

Course Specialization : B.Tech/BE/BSC/BCA    

Training Period : None

Batches : 2012

Salary :  INR 6 - 9 LPA + Equity: 0.5 to 1.5% (The salary depends on the quality/skills/performance of the candidates in the interview rounds )

Bond : None

Date of Joining : Immediate

Tentative Interview Date*: Will be communicated post registration window is closed.

*The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Responsibilities:

-Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).

-Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

-Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

-Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Requirements:

-BA/BS degree or equivalent work experience.

-Some past experience in marketing preferred.

-Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

-Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.

-Bonus skills: HTML/CSS, Adobe Creative Suite.

-2+ years of experience

Interview Process:

-Face to face followed by HR Round/Technical/Situational Round