Marketing Associate

About The company

Bluegape Lifestyle Pvt. Ltd. is a company founded in 2011 in the dorm rooms of IIT - Kanpur by sheer passion and dedication of two people who wanted to create an impactful impression on the minds of its users. 

The company initially took off as an on-line fan merchandise business but eventually evolved itself in to a visual blogging platform. After successful penetration of visual blogging as a concept and an efficacious start of the murmur app, bluegape.com is now rebranded as murmurapp.com where users create their own visual blogs with the best ones being featured on the app.

About the company\'s product, murmur app : It is an app that brings to you information of your interest in the most clutter free format. It solves the problem of content curation in this world of content outburst. The app brings the best combination of user generated content, editorial content and best of curated content that is categorised based upon user\'s interest and presented in a very young and appealing visual format in order to keep its users entertained in a digest format.

(Please visit : www.murmurapp.com / refer to our linkedin profile for complete information)

Position Offered: Marketing Associate(Full time placement post successful completion of virtual internship)

Desired experience: Fresher

Course Specialization: Any Graduate

Batch: 2016

Training Period: 6 months(Stipend of INR 5000 during internship)

Salary: INR 3.6 LPA- 10 LPA (Post Internship)

Bond: None

Date of Joining: To be decided based upon the performance in the training period.

Job Description & Skills Required:

1. Clear Objectives

Set realistic goals. It isn’t enough to say you “see” results, they must tie back to your objectives. You’ll never know Social Media ROI without first setting objectives. For example, at Kruse Control, we use five objectives for Facebook marketing:

 - Growth of Likes

 -Reach

 -Engagement

 -Leads

 -Sales

1.Great Design

Visual content has a lasting effect on us humans. Whether it’s your status updates, your landing pages or your Facebook ads, what the audience sees is what they’ll remember. Make sure it’s consistent, compelling and gets your point across.

2. Solid Content Strategy

What you post on your Social channels is the foundation for all your other Social Media marketing. The Social Media manager must perform a “Brand Discovery”, which outlines what it is about your business that makes it unique. This includes your core values and beliefs, and the reasons people want to buy from YOU. The answers should be in-depth and detailed.

The second part of your “Brand Discovery” describes your ideal customers. What are their interests, what problems can you solve, where do they spend their time, and how can you help them? Quality information that’s relevant to your ideal customers attracts them and sets your Social marketing up for the next steps.

3. Promotion Strategy

You need to continually grow your fan base. Social advertising is a very valuable tool to get your message heard. However, Social ads don’t look like the ads you’re used to seeing. They differ in content, placement and targeting. The best way to grow your Facebook page is to utilize Facebook Ads. A small budget with carefully selected photos and ad copy (with a clear call-to-action) will increase likes and foster engagement.

4. Engagement Strategy

Your Social Media manager should listen, respond, ask questions and engage with your audience. There should be careful consideration on how he/she responds to organic (non-paid)leads. People will ask questions and the Social Media manager should have knowledge and/or experience of the sales process to respond correctly. If a lead asks a question, answer it and follow it with a question back to them

5. Conversion Strategy

With growth and engagement strategies in place, the Social Media manager’s job is to convert fans/followers into customers. The more advanced form of Facebook marketing utilizes Facebook ads and optimized landing pages to capture leads and convert them into sales. I’ve found most dealerships and other businesses need advice and support with conversion strategy. Find the right person to advise you so you get where you want to go faster, more cost-effectively and achieve the best results.

6. Measure & Analyze to establish ROI

Measure results on a weekly basis. As mentioned earlier, your results must tie back to your objectives. Factor in your time, effort and budget to determine if your efforts succeeded.

Interview Process:

-Written Test(If Required)

-Group Discussion

-Personal Interview