Marketing Associate

About The company

Bluegape Lifestyle Pvt. Ltd. is a company founded in 2011 in the dorm rooms of IIT - Kanpur by sheer passion and dedication of two people who wanted to create an impactful impression on the minds of its users. Today, it has two successful products to its credit. Namely :

• Bluegape.com, world's first visual blogging platform.The company initially began as a fan merchandising business but pivoted to its visual blogging avatar in January 2015. In the last one month on bluegape.com, we did 28 Millions uniques and 47 Millions Sessions.That makes us biggest in this space. 
  
  (Please visit : www.bluegape.com / refer to our linkedin profile for complete information)
• murmur, an app that brings to you information of your interest in the most clutter free format. Murmur is an app that solves the problem of content curation in this world of content outburst. It provides a highly curated and best of the internet entertainment cum informative content in a visual format in the form of a digest based on user's interests.
  
  (Please visit : www.murmurapp.com / refer to our linkedin profile for complete information)

Website: www.bluegape.com

Job Profile:Marketing Associate

Desired experience: Fresher

Course Specialization: Any Graduate

Batch: 2015/2016

Training/Probation Period: 6 months

Salary: INR 3.6 LPA- 10 LPA (Depending upon the candidate’s  performance in the training period)

Bond: None

Date of Joining: To be decided based upon the performance in the training period.

Tentative Interview Date*: Will be communicated post registration window is closed.

*The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description & Skills Required:

1. Clear Objectives

Set realistic goals. It isn’t enough to say you “see” results, they must tie back to your objectives. You’ll never know Social Media ROI without first setting objectives. For example, at Kruse Control, we use five objectives for Facebook marketing:

 - Growth of Likes

 -Reach

 -Engagement

 -Leads

 -Sales

1.Great Design

Visual content has a lasting effect on us humans. Whether it’s your status updates, your landing pages or your Facebook ads, what the audience sees is what they’ll remember. Make sure it’s consistent, compelling and gets your point across.

2. Solid Content Strategy

What you post on your Social channels is the foundation for all your other Social Media marketing. The Social Media manager must perform a “Brand Discovery”, which outlines what it is about your business that makes it unique. This includes your core values and beliefs, and the reasons people want to buy from YOU. The answers should be in-depth and detailed.

The second part of your “Brand Discovery” describes your ideal customers. What are their interests, what problems can you solve, where do they spend their time, and how can you help them? Quality information that’s relevant to your ideal customers attracts them and sets your Social marketing up for the next steps.

3. Promotion Strategy

You need to continually grow your fan base. Social advertising is a very valuable tool to get your message heard. However, Social ads don’t look like the ads you’re used to seeing. They differ in content, placement and targeting. The best way to grow your Facebook page is to utilize Facebook Ads. A small budget with carefully selected photos and ad copy (with a clear call-to-action) will increase likes and foster engagement.

4. Engagement Strategy

Your Social Media manager should listen, respond, ask questions and engage with your audience. There should be careful consideration on how he/she responds to organic (non-paid)leads. People will ask questions and the Social Media manager should have knowledge and/or experience of the sales process to respond correctly. If a lead asks a question, answer it and follow it with a question back to them

5. Conversion Strategy

With growth and engagement strategies in place, the Social Media manager’s job is to convert fans/followers into customers. The more advanced form of Facebook marketing utilizes Facebook ads and optimized landing pages to capture leads and convert them into sales. I’ve found most dealerships and other businesses need advice and support with conversion strategy. Find the right person to advise you so you get where you want to go faster, more cost-effectively and achieve the best results.

6. Measure & Analyze to establish ROI

Measure results on a weekly basis. As mentioned earlier, your results must tie back to your objectives. Factor in your time, effort and budget to determine if your efforts succeeded.

Interview Process:

Round 2 : Personal Interviews