Junior marketing manager

Website: https://www.rajdhaniinterstate.com/

Job Description:

Great marketing requires deep human insights, understanding the changing-consumer needs,
touching the TG with the company's strenghts & telling the brands story in a relatable way. We
are building a new team with a fresh outlook backed with market-trends to create new
experiential campaigns (online and offline) to drive the power of our network and scale.
What you can expect
Iconic Brand: Work for one of the pioneer's of the industry and be part of developing the
brands next chapter.
Exposure: Working directly with the project head also the director of sales and one of the
company's founding director for devloping new marketing reach strategies.
Growth : Your role is a responsible one where your inputs as well execution with the main
leaders can give boost to your carrer growth and aspirations. And be assured that your leaders,
will support and guide you.

1-Roles&Responsibilities of the candidate:

OFFLINE:
1. Develop offline sales and marketing strategy with the sales Director laying well on the vision
of the company.
2. Communicate the same properly to the field regional and area sales-managers around all
locations via all communication and assist them to work on the strategy.
3. Offline lead generation plans.
4. Researching about potential growth sectors area-wise as well as new product lines.
5. Manage external agencies and partners to promote the company's services and pushing
them for reaching growth in the required areas.
6. Discuss with the directors every month about the performances of the strategies and area
developments.
7. Arrange remarketing methods for the lost and/or unclosed leads from Field sales managers.

ONLINE :
1. Creating digital marketing strategies to reach the TG deeper.
2. Oversee company's SEO/SEM in terms of researching the important keywords to work for to
be able improve brand awareness online and increase website clicks.
3. Oversee the team doing company's social media platforms (LINKEDIN AND FACEBOOK) with
the intention of customer engangment and brand awareness. With good focus on organic
increase of traffic and selecting good content to match with the company's theme. Check the
team's weekly schedule of posts, checking monthly performance.
4. Planning and execution of whatsapp marketing and email marketing for the purpose of lead
conversions as well as remarketing and using proper analytics tools for sending proper
content according to the sales funnels and customer behaviour and tastes.
5. Maintain customer data across different categories to be able to send across to team to build
strategies across customer behaviour.
6. Arrange Fortnight reports of google analytics to see the progress of digital marketing
strategies.
7. Making proper budgets for the company's marketing plans and making sure to employ the
best ROI methods.

2-Skill Set Required for the profile:

1. Master's degree in Marketing.
2. minimum 1 year experience in digital marketing.
3. Certificate course or module in digital marketing
4. Ability to manage/outsource creative content (text, image and video) and giving good
briefs.
5. Knowledge of online marketing channels.
6. Excellent communication skills
7. Proficient in marketing research and statistical analysis
8. Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate.
9. Experience in optimizing landing pages and user funnels.

Profile/Designation: Junior Marketing Manager

Gender: Both

Job Location: Gurgaon

Desired experience: 1-2 years

Target batch Passouts: 2019/2020

Course specialization: Marketing

Candidate location: Should be ready to relocate from their hometown

Probation/Training Period:Three months maximum

Salary & Stipend: Fixed + Variable 3-4LPA

Bond- (if any) & Penalty-(if any): After taking on roll post probation they will
be designated to work with us for 2 years.

Tentative date of interview: 11th Jan onwards

Tentative date of joining: 20th Jan

Interview Process: Interview