Enterprise Account Manager

About Us:

FrogIdeas is a leading Digital Strategy and Marketing company based in Gurgaon. Its category leading thought and execution has delighted clients, confounded competitors and created a culture worthy of disruption. It has one of the most enviable client portfolios in the country managing the likes of InterGlobe(holding company for IndiGo Airlines), the $19 Bn. Japanese Printing and Automation company Ricoh, the leading Mobile wallet Mobikwik and the $ 6 Bn. IT company, HCL Technologies. It offers services such as Website and Mobile app development, Social Media Marketing, Search Engine Marketing, Listening,

Reputation Management, Social Selling and more. It is also one of the most awarded agencies in India, winning almost 27 awards last season. It also won the prestigious award of Agency of the Year by the CMO council of Paul Writer.

FrogIdeas is established with global ambitions, but still functions very much like a startup. It works in a huge bungalow with gardens on either side, right in the middle of the city of Gurgaon. It follows the culture of open thought, having no cubicles, instead working on long tables. Its culture was covered by the Hindu.

Website: http://www.frogideas.com/

Salary: INR 3.6 LPA – INR 6 LPA

Job Location: Gurgaon

Desired experience: 1-2 Years

Tentative date of interview: Will be communicated post registration window is closed

Tentative date of joining: Immediate

Job Description:

Scope of the role

- To drive client strategy on digital across your portfolio of accounts and advise customers on how to achieve their business goals in the most effective manner by utilising their various digital marketing channels most efficiently, advising on the interplay and integration between all digital channels and ensuring that advice is delivered with confidence and gravitas

- To manage enterprise customers, taking responsibility for growing revenue as well as the day to day management of these accounts

- To drive business growth through existing clients, developing a proactive action plan for your accounts in order to meet client retention and budget targets

- To build and sustain strong and long-lasting relationships with client-side senior managers and maintain frequent contact with any other third party agencies used by each customer

- To specifically identify, propose, upsell and implement new projects and campaigns in order to meet and exceed each customer’s ROI and service expectations and to maximise revenue and profit for FrogIdeas

- Working with your account director, to actively propose and help implement new and innovative strategies in order to meet and exceed the department’s overall revenue and profit targets

- With the heads of department, to motivate and support the technical delivery teams in delivering an outstanding service in order to retain and grow all customer accounts, taking responsibility for the quality of work carried out by all team members and ensuring the agency has the correct level of skills to grow your accounts

- To produce and monitor accurate and clear scenario planning forecasting with support from your account director

- To support your account director and in new business acquisition

- To support your account director in the on-boarding of new clients

Key Responsibilities

Campaign Strategy

- To proactively advise clients about digital marketing landscape developments and ensure that campaign strategies are adapted in a timely fashion to meet all relevant requirements

- To actively work with internal stakeholders including heads of department to ensure timely delivery on digital marketing objectives for the client, while maintaining the high quality of work that the company is known for.

- To ensure that customer reporting utilises the right metrics, delivers robust insight, includes clear actions and relates clearly to achievement against agreed objectives. To ensure that reports are professionally written and proofed, following all relevant company style guidelines

- To project manage the ongoing planning and administration of your own customers’ accounts, ensuring that your customer campaigns are properly planned and documented and ensuring that the right commercial and technical strategies and resources are in place to deliver against campaign objectives and scenario planning forecasts

- To ensure that knowledge and understanding of the vertical markets served by your customers is gleaned, maintained and developed on an ongoing basis Customer focus

Customer Focus

- To personally manage a group of customers, including enterprise level customers, with multiple cross channel digital strategies

- To meet or exceed agreed quarterly revenue and customer retention targets for your group of customers

- To produce yearly business plans for clients, identifying new opportunities and strategies for growth

- To set up and lead “walk-throughs” of each monthly report with each customer, ensuring that all content of the report is understood by you in advance

- To maintain regular contact with customers and provide timely and efficient responses to all customer queries

- To prepare and deliver top quality proposals and presentations to customers

Analytical and technical

- To understand the features and benefits of all FrogIdeas services in order to successfully promote these to customers.

- Where necessary, to liaise with other key FrogIdeas personnel and departments to deliver the strongest possible commercial and strategic offering

- To develop knowledge on an ongoing basis of developments in SEO, paid search, display, retargeting, email marketing, affiliate marketing, social, Conversion Optimisation, website design, inbound marketing and other key, relevant channels that provide traffic and conversions for clients and to share this with your team

- To maintain a strong understanding and high proficiency of use of the key analytical and market intelligence tools and ensure analysis and insight are drawn from these tools on an ongoing basis to maximise the delivery of customer campaigns

- To analyse and draw insight from third party analytics data and other sources across multi channels –including social platforms.

Experience

- A minimum of 1-2 years’ experience in a agency role within a client services, planning or project management team within the digital and wider marketing sector of devising and implementing integrated digital marketing campaigns, within an agency that includes a variety of digital channels – in particular, Social, SEO, PPC, Display, Email and Content

- Specific experience of achieving significant improvements in results by devising and implementing innovative campaign strategies and ideas

- Specific understanding on what works on social, and what does not

- Good understanding of content and the ability to create content if required

- Good understanding of web design and development process including; UX, scoping, project management frameworks, user testing and research

- Project management experience

- Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and distil the most important/relevant information for intelligent strategic development

- Proficient user of Google Analytics and other social analytics platform

- Highly numerate and passionate about delving into – and drawing insight from – data

- High level customer relationship management skills with a proven ability to develop and maintain long lasting customer relationships

- Highly commercial

- Excellent working knowledge of major social media channels including Facebook and Twitter

- Excellent understanding of how Google and other search engines work

- Proactive and highly organised, with excellent information management skills a proven ability to multi-

Task

- Excellent project management, campaign management and planning skill

- Able to meet tight deadlines and remain calm under pressure

- Excellent communication and presentation skills and ability to deliver clear concise ideas to internal and external stakeholders

- Able to work both on own initiative and as part of a team

- Able to recognise when services provided by other business units could benefit the client

- Understands the role of marketing communications within a broader business context to ensure the agency role is marketing partner rather than supplier

- Grasps how key businesses are structured internally

- Understands company reports, key business theories and have an awareness of day to day business news

- Excellent negotiation skills

Interview Process:

1) Telephonic Round

2) Face-to-Face Interview

3) Assignment (maybe)