Digital Marketing - Sr Executive /Lead

About The Company:

EverData is a leading data center, cloud solution provider, and IPV6 consulting company in India that is focused on meeting the rapidly growing data demands of India’s Digital Revolution. EverData has established Rajasthans first privately owned Tier III level data center and launched the Hindi Cloud, the first cloud solution that is fully translated in Hindi and provides data sovereignty to Indian businesses and organizations by enabling them to host and keep their mission critical data in India and away from international governments and corporations.

Website: www.everdata.com

Desired Experience: 2-3 Years

Salary Details: INR 2.4 LPA - INR 3 LPA (The final CTC will depend upon candidates’ performance during the interview and will be at the company’s discretion)

Job Location: Jaipur

Course Specialization: B.Tech./BE/BCA

Batch: 2014-2016

Tentative Date Of Interview: Will be communicated post registration window is closed

Tentative Date Of Joining: Candidate can serve one month notice period in their present company.

*The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description:

Implement successful Digital Marketing strategies to enhance the business objectives.

The incumbent will be responsible for strategizing, implementing and continuous optimization of online marketing campaigns for various channels especially Google and social campaigns like Facebook, LinkedIn etc.

Take charge, plan, implement & manage digital marketing strategies to raise traffic, social fan base. Will be responsible for brand visibility.

Manage budgets effectively. Digital media planning and buying new customer acquisition and retention. Tracking and monitoring of key internet marketing metrics i.e., bounce rate, open rates, click-through percent, conversion rate, CPM, CPA, CPC etc.

Development and execution of annual digital communication plans in sync with annual brand marketing plan.

Developing and managing digital marketing campaigns for all the brands.

Designing, reviewing & managing the social media strategy for the all the brands.

Responsible for planning and budgetary control of all digital marketing campaigns.

Review new technologies and keep the company at the forefront of developments in digital marketing.

Utilizing a range of techniques including paid search, SEO and PPC.

As per requirement managing complete digital activities in house.

Help to create and support marketing content to socialize and use for social media purposes .

Monitor and evaluate search results and search performance across the major search channels .

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights and optimize; spend and performance based on the insights.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Instrument conversion points and optimize user funnels

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Skills

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Analyzing performance month over month and use the inferences derived for improving account performance

Brainstorm new and creative growth strategies.

Skills Required:

Experience with SEO Tools: Google analytics, SEO Moz, Google Webmaster tool, Bing webmaster tool, Majestic, Link analysis tools, competitor analysis tools, other link and keyword research tools.

Technically savvy with Content Management tools like Wordpress, Joomla, Drupal.

Experience with A/B and multi-variant experiments.

Up-to-date with the latest trends and best practices in online marketing and measurement.

Ability to set the vision and lead the digital interpretation of our strategy.

Should be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Experience in optimizing landing pages and user funnels.

Ability to prioritize multiple projects and tasks and hit deadlines with, at times, minimal oversight

Must have team management and team handling skills.

Strong analytical skills and data-driven thinking.

Should have Excellent English communication skills.

Well organized, dependable, efficient and detail oriented.

Interview Process:

Technical Interview

Face to face interview