Digital Marketing Manager

About The Company:

YuMiGo aspires to solve all current and future pain points for international travelers beyond hotel and ticket booking. YuMiGo is a discovery and transaction platform on web and mobile for Foreign Exchange and International SIM card services; with Travel Insurance, Travel Loans and Visa to be added shortly. It aims to be the go-to app for all international travelers around the globe by addressing their pre-destination and in-destination needs.

Website: www.yumigo.in

Salary: INR 3 LPA to INR 6 LPA + ESOPs for Rockstars

Job Location: Gurgaon

Desired Experience: 2-4 Years

Tentative Date Of Interview: Will be communicated post registration window is closed

Tentative Date Of Joining: Immediate

Job Description:

-  Strategize and Execute Online/Mobile Display, Affiliate, and Social Media Campaigns to drive Traffic, New User Acquisition and Brand. Online/Mobile Media Planning.

-  Manage brand communication and creative ideation and development. Strengthen the brand to increase brand searches and direct traffic.

-  Activation & Engagement of Existing Users - Effectively use the own and earned media to drive unpaid traffic, acquisitions, and activations.

- Campaign/Consumer Analytics, Insights, and Optimizations. Manage Digital, Social, and Creative Agencies to deliver Business Results. Plan and execute Market/Consumer Research and develop actionable Insights.

-  We want people who can and want to learn new stuff  in real-time while on the job.

Skill Set Required:

-  Excellent communication skills, ready and willing to take on and lead offbeat projects that may not always be in the ambit of a typical Brand Manager.

-  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Proven working experience in digital marketing

-  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

-  Experience in optimizing landing pages and user funnels

-  Experience with A/B and multivariate experiments 

-  Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

-  Working knowledge of ad serving tools (e.g., DART, Atlas) 

-  Experience in setting up and optimizing Google Adwords campaigns

-  Strong analytical skills and data-driven thinking

Interview Process:

-Telephonic HR Round
-2 Telephonic Technical Rounds
-Face to Face Round