Digital Marketing Manager

Website: www.scapic.com

Designation: Digital Marketing / Social Media Manager

Job Location: Bangalore

Desired Experience: 1 - 4 Years

Salary: Hike on current CTC

Education: Any Graduate

Job Description:
- Planning & developing content for all of Scapic's social media channels and blog.
- Planning & executing daily customer communications through various channels.
- Engaging with the Scapic community across all channels.
- Executing industry influencer outreach efforts.
- Manage all Scapic social media channels and utilise proper tone and personality to effectively represent the brand and its services.
- Implement social media listening to understand customer needs and changing trends that should shape content & marketing strategies.
- Test, optimize and analyse social media campaigns against defined KPIs.
- Develop engaging social media copy for B2B and B2C audiences to drive higher conversion, growth and retention.
- Amplify the company message to online communities, media, influencers, partners, customers and the general public in alignment with company's strategy and editorial calendar.
- Engage with industry influencers to build Scapic's social media presence, reach and thought leadership.
- Optimize company pages within each social platform to increase the visibility of Scapic and strengthen the company's thought leadership, social content and alignment with demand creation plan.
- Develop a seasonal content plan and work with relevant teams to organise and manage content creation.
- Brief and oversee content development for digital channels.
- Work with teams to build and implement organic and paid digital marketing activities.

Desired Candidate:
- A social media expert, you know what's trending and have an interest in technology.
- Have experience managing the community of a customer-focused brand.
- A planner, you are organized and have a track record of execution.
- A self-starter with the ability to make decisions and recommendations with limited oversight.
- An excellent copywriter with a keen eye for detail.
- Have a positive, can-do attitude with the willingness to fail and learn.
- Are familiar with standard marketing concepts, practises and procedures with a strong understanding of social networking, social media marketing, Google AdWords and Google Display Network campaigns.
- Have the ability to effectively communicate information and ideas in written, visual and verbal format.
- Are familiar with blogging, vlogging, social media efficiency tools.
- Understand how to interpret statistics and present effective strategies accordingly

Brownie points if you have:
- A background in marketing, design, journalism or PR
- Photoshop & Editing Skills