Digital Marketing Lead

About Us:

www.PlaceofOrigin.in is India`s 1st curated and managed marketplace for specialty food producers from across India. We connect traditional and new-age food producers with new customers and markets all across India. Food is an exciting and relatively untapped opportunity in the digital commerce space. It’s a US $ 50 Billion market waiting to explode and you will be right on top of that wave.

Website: http://www.placeoforigin.in/

Salary: INR 3 LPA – INR 7 LPA

Job Location: Bangalore

Desired experience: 1-3 Years

Tentative date of interview: Will be communicated post registration window is closed

Tentative date of joining: Immediate

Job Description:

We are looking for a Digital Marketing Leader - smart, data-driven and action-oriented, with a fresh & innovative approach. The person will independently design and run online campaigns to increase brand visibility and sales for the company.

Key Responsibilities:

- You will conceptualise and execute customer acquisition strategies. Particularly be interested in understanding and learning existing and upcoming practices around Social Media Marketing, SEO,  SCM & Ad Networks.
- You'll have to take end to end ownership of all digital marketing – owning Social Media atleast and managing agency/freelancers for other channels.
- Ensure that PlaceofOrigin brand is loved by consumers and vendors alike.
- Define success metrics and track data to optimize campaigns and marketing budgets.

Requirements:

- Experience in Digital Marketing at a startup or an agency is a must.
- Comfortable with Photoshop – basic graphic design & editing, Facebook Analytics, Google Analytics and  other relevant digital marketing tools.
- A love for food and eagerness to be part of the roller-coaster journey of a startup.

Interview Process:

1) Technical Interview

2) HR Interview