Digital Marketing

About The Company :

Zaps Marketing is a premier web solutions company with global engine that houses a team of technical, creative and business experts wholeverage best practices, proven expertise and resources to deliver the best in Internet products and e-commerce solutions.They focus on all web-based solutions from designing to development of static and dynamic websites and portals, corporate presentations etc.They provide efficient Website Designing & Website Development Solutions.

Website: http://zapsmarketing.com/

Job Location: Hyderabad

Desired experience: 1-2 years

Course Specialization: B.E/B.Tech, Any Graduate

Target Batch Passout: 2014/2015

Salary: INR 1.5 to 2.0 LPA( Depending on candidates performance in the interview )

Tentative date of Joining: Immediate

Tenative date of interview: Will be communicated post registration window is closed

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description and skills required:

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising

campaigns

Design, build and maintain our social media presence and manage online ad campaigns (creating,

monitoring campaigns, etc.)

Acts as a Blogger , will be able to write blogs and post them across relevant avenues

Prepare online newsletters and promotional emails and organize the distribution through various

channels

Provide creative ideas for content marketing & update website

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies

Brainstorm new and creative growth strategies

Utilize strong analytical ability to evaluate end-to- end customer experience across multiple channels

and customer touch points

Measure and report performance of all digital marketing campaigns, and assess against goals. (ROI

and KPIs)

Track, report, and analyze website analytics and PPC initiatives and campaigns

Research and analyze competitor advertising links

Recommend changes to website architecture, content, linking and other factors to improve SEO

positions for target keywords

Skill Set Required: 

Proven experience as Digital Marketing Executive or similar role

Strong verbal and written communication

Able to work independently and in a collaborative team environment

Impeccable time management

Interest in exploring customer data and identify trends

Excellent understanding of Digital Marketing concepts and best practices

Experience with B2B Social Media, Google Ad words, Email campaigns & SEO/SEM

Skills & experience in creative content writing

Analytical mindset and critical thinking

BBM/MBA in marketing or relevant field

Interview Process:

1) Technical Round

2) Multiple Face to Face Rounds