Digital Marketing Head

About The Company :
“Root cause of most of the failings of the world is acute deficiency of management skills among individuals, which leads to poor judgment & decision-making. There is a need to transform the decision making and problem solving DNA of the world at large. We aim to address this need in a self-enabling manner by building and administering “The worl's 1st Management Skills Curriculum for the 6-16 year young citizens of 21st century. Skillizen Learning Solutions Pvt. Ltd is an education driven organization which is established based on an idea conceived at Harvard Business School. The idea speaks about imparting strong Decision Making and Problem Solving skills to younger citizens during the phase when their mind undergoes hardwiring for various concepts around them. Skillizen intends to provide online courses, learning based web games, interactive books and engaging videos on its online platform in order to reach out to maximum number of such citizens as much as it can. Skillizen prime focus will be to integrate Schools, Parents and Younger citizens across the globe into one platform to provide more and meaningful strength to its mission.

Website: www.skillizen.com

Job Location: Gurgaon

Desired experience: Freshers

Course Specialization: B.E/B.Tech

Target Batch Passout: 2+ Years

Training/Probation Period: None

Salary: INR 4.0 LPA To INR 7.0 LPA (depending on candidate performance)

Bond: None

Tentative date of Joining: Immediate

Tenative date of interview: Will be communicated post registration window is closed

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Last Date to Apply: 16 September 2016

Job Description and Skill Set Required:

- Development of data driven solutions for improving marketing performance and the understanding of consumer   insights.
- Conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification,  segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations.
- Take responsibility search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and  analysing all PPC initiatives and campaigns
- Create an associated keyword expansion roadmap, to develop relevant ads and landing page content.
- Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing,  etc.) including the campaign planning, implementation, budget management, performance review, and optimization  of paid search campaigns.
- Design hypotheses in collaboration with the marketing team for testing online and implementing A/B tests to  evaluate these hypotheses Responsibilities include keyword research (discovery and expansion), review and editing  of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of  campaigns.
- Grow and optimize keywords portfolios through testing (A/B and Multivariate) with ad copy, landing pages, bidding  strategies, negative keywording, etc.
- Managing the search marketing roadmap including keyword management, creation of campaign messaging, bidding  strategies, creative testing, and analytics

 Interview Process:

- Technical interview