Digital Marketing Executive

Website:http://www.wizdots.com/

Job Location:Pathanapuram,Kerela (Hybrid)

Desired Experience:0-3 years

Course Specialization: B.Tech(CS/IT), BBA, MBA

Target Batch: 2020-2022

Salary: INR 1.2 LPA-2.64 LPA

Tentative date of interview: October/November

Tentative date of joining: Immediately

Job Description:-
Roles and Responsibilities:
-Evaluates emerging technologies.
-Collaborates with agencies and other vendor partners.
-Identifies critical conversion points and drop off points and optimizes user funnels.
-Provides thought leadership and perspective for adoption where appropriate.
-Plans, executes, and measures experiments and conversion tests.
-Designs, builds, and maintains our social media presence.
-Identifies trends and insights and optimizes spend and performance based on the insights.
-Collaborates with internal teams to create landing pages and optimize user experience.
-Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
-Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Skills Required:
-Working knowledge of ad serving tools
-Bachelor's or master's degree in marketing or a related field, Add-On certifications would be a plus
-Proven working experience in digital marketing, particularly within the industry
-Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
-Experience in setting up and optimizing PPC campaigns on all major search engines
-Working knowledge of HTML, CSS, and JavaScript development and constraints
-Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Interview Process:
-3 Technical Interview Rounds