Digital Marketing Executive

About The Company :
Think Tankers Innovative Solutions is one of the fastest growing technology and global management start-ups in Hyderabad extending its services in consulting, digital marketing, branding and its products in the education space. Think Tankers was voted the favourite start-up at SURGE 2016- an International Technology Conference with two ideas making it on the top five.Established by the alumni of Harvard and Indian Institute of Management, powering research and knowledge to provide innovative
solutions to our clients has always been the primary focus.

Website: http://www.thethinktankers.in

Job Location: Hyderabad

Desired experience: 0-2 years

Course Specialization: MBA/BBA

Target Batch Passout: 2013/2014/2015/2016

Salary:INR 2.4 LPA to INR 3 LPA (A Stipend of INR 9000 per month will be given for the first 2 months to freshers)

Tentative date of Joining: Immediate

Tenative date of interview: Will be communicated post registration window is closed

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Last Date to Apply: 5 September 2016

Job Description :
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns:
      - Optimize copy and landing pages for search engine marketing.
      - Perform ongoing keyword discovery,expansion and optimization.
      - Work with editorial and marketing teams to drive SEO in content creation and content programming.
      - Research and implement search engine optimization recommendations.
- Design, build and maintain our social media presence and manage online ad campaigns (creating, monitoring campaigns, etc).
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Brainstorm new and creative growth strategies.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Measure and report performance of all digital marketing campaigns, and assess against goals. (ROI and KPIs)
- Experiment with campaign performance by AB testing copy, banners etc., whenever relevant.
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Research and analyze competitor advertising links
- Develop and implement link building strategy.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Skill Set Required:
- Ability to work independently and in a collaborative team environment.
- Impeccable time management.
- Interest in exploring customer data and identifying trends.
- Experience summarizing and reporting data findings
- Proficient at recognizing and prioritizing opportunities as well as managing multiple projects.
- Strong verbal and written communication and computer skills.
- Very detailed oriented and able to coordinate with other departments.

Interview Process:
1) Telephonic Interview
2) Technical Interview
3) HR Interview