Digital Marketing Executive

About The Company:
Magictap is the Global Leader in the performance-based mobile advertising space. We target right audience, maximize ROI and help app marketers track the right metrics.

With its proprietary performance-based mobile advertising platform, Magictap has helped several world-class brands across sectors to break through the clutter, acquire new customers and improve their Cost per Install (CPI) and Customer Lifetime Value (CLV).

Website: www.magictap.mobi

Job Location: Gurgaon

Desired experience: 0-1 Years

Course Specialization: Any Graduates

Training/Probation Period: 6 Months

Salary: INR 3 LPA
(The final CTC will depend upon candidates’ performance during the interview and will be at the company’s discretion)

Tentative date of Joining: Immediate

Tenative date of interview: Will be communicated post registration window is closed

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Responsibilities:
-Understanding campaign brief in detail.
-Executing campaigns on multiple revenue models – CPI/ CPA/ CPC/ CPL/ CPM
-Managing publisher acquisition, relationships and execution of campaigns, price negotiations and terms & conditions.
-Coordinating with sales & delivering their requirements, ensuring RO completion and quality / KPIs
-Media planning & buying to provide best ROI to clients
-Analysing and Optimizing campaigns performance & delivery
-Business analytics – monitoring pay outs & revenue and maintaining target margins
-Experience of handling campaigns various segments of advertisers – Ecommerce, Finance, Travel, Education, Medical and Entertainment.
-Relationships with leading international ad networks for execution Media buying / selling, campaign management, execution & monitoring the performance
-Connect with publishers for purposes like negotiation, finalizing of commercials & capturing clients requirements
-Campaign Analysis – Analyse the trend & performance of the campaigns which helps in planning out future campaigns to optimize the productivity
-Evaluation of banners/ creatives for better ROI over web & mobile campaigns
-Database management - Maintaining Email database in Microsoft SQL Server Management & using it as per requirement.
-Campaign set up, tracking and rolling out campaigns to affiliate, relevant to their traffic.
-Liaising with top affiliates, Managing, establishing and forging strong personal relations with them.
-Analyse daily conversion reports, track and report on any fraudulent activity.
-Manage entire life cycle of an advertising campaigns which includes running multiple stat reports, doing performance analysis to ensure they are executed timely, profitable and in line with the briefs requirements.
-Helping team in monthly validations & payments process.

Skills Set Required:
-Client Servicing
-Publisher Development
-Publisher Alliance
-Segmentation Targeting and Optimization
-Client objection handling
-Account/Campaign Management

Interview Process:
-Written test
-HR interview
-Technical interview