Digital Marketing Executive

About The Company:
Crystal Travel is a leading pan-European travel company specialising in worldwide travel. Crystal Travel offers a wide range of travel products including a choice of over 150 airlines, more than 65,000 hotels, holidays, car hire and insurance. Crystal Travel is part of Moresand Ltd, and operates under multiple brand names Air Travel Guide, SAM Travel, and Air Travel Guru. Crystal Travel prides itself in its passion for travel and in strong customer experience. The company offers a full range of travel products online, over the telephone and through retail outlets in Central London and East London.

Website:www.crystaltravel.co.uk

Salary:INR 1.2 LPA-INR 3.0 LPA

Desired Experience:0-3 Years

Tentative Date Of Joining:Immediate

Interview Process:
-Screening
-Face to face interview

*Please Note that the exact date and venue of interview will be communicated to you post registration process is over. The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description and Skill Set Required:
-Social Media Marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Face book, Twitter, YouTube and Instagram.
-Pay per Click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
-Mobile Marketing: includes app-based, in-game, location-based and SMS marketing.
-Affiliate Marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.
-Creating and uploading copy and images for the organization’s website.
-Writing and dispatching email marketing campaigns.
-Providing accurate reports and analysis to us to demonstrate effective return on investment (ROI).
-Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
-Designing website banners and assisting with web visuals.
-Conducting key word research and web statistics reporting.
-Contributing to social media engagement and brand awareness campaigns.
-Using web analytics software to monitor performance of client websites and make recommendations for improvement.
-Contributing to company and industry blogs and managing e-communications.
-Assisting with paid media including liaising with digital advertising agencies.
-Developing and integrating content marketing strategies.
-Keeping up to date with current digital trends.
-Managing the contact database and assisting with lead generation activities.
-Improving the usability, design, content and conversion of the company website.
-Evaluating customer research, market conditions and competitor data