Digital Marketing

About The Company:
We began our journey as a software products company since the emergence of the reducing quality in dedicated development for business solutions. We have focused modular development which makes our product thrive with unique features that satisfy every need of the customers.

We have solutions for regular errands which have not seen the technological sprint in the evolution of urban society. Our products aim at solving the problems which consume the valuable time of our customers, thereby making them available to more important routine and improving their overall lifestyle.

Website: http://www.calotropis.in

Job Location: Chennai

Desired Experience: 0-1 years

Course Specialization: Any Graduate

Target Batch: 2018-2019

Salary: INR 1.44 LPA - INR 1.92 LPA
(The final CTC will depend upon candidate's performance in the interview and will be at the company's discretion)

Tentative date of interview: Will be communicated post registration window is closed

Tentative date of joining: Immediate

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description:
- Calotropis is looking for Digital marketing executives who oversee the online marketing strategy for the organization. Plan and execute digital (including email) marketing campaigns and design,maintain and supply content for the organisation's website(s).
- In addition,they engage with the public through social media and ensure visitor flow to digital sites.Digital marketing executives also analyse and report on visitor data and devise new ways to market products.

Day to day Work:
Typically, a digital marketing executive work will be:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate,increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events.

Required Skills:
Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium,how digital technologies work and what their marketing application is
Video editing skills: Website and social media content will not just be text but frequently visual as well
Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript,strong knowledge of search engine optimization and advanced Word and Powerpoint skills
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
- One plus year of experience in digital communications and marketing is often expected. Experience or a qualification in graphic design can be helpful

Interview Process:
- Telephonic Round
- HR Round