Digital Marketing Associate

About The Company:

Quick Dry Cleaning Software team (DC Web Services Pvt. Ltd.), a group of young, exciting and passionate people felt that they can really change the way in the dry cleaning & laundry industry works across the globe. Since its inception in the year 2010, the team has innovated and launched many products which were never thought of for this industry. The team has managed to create lasting impact on more than 500 dry cleaners spread across 35 countries.

Website: www.quickdrycleaning.com and www.drycleaningcloud.com

Desired Experience: 1 - 2 Years

Salary Details: INR 3 LPA - INR 3.6 LPA (The final CTC will depend upon candidates' skills and performance during interview)

Job Location: Noida

Course Specilization: B.E/B.Tech./BCA/MCA/Any Graduate or Post Graduate

Batch: 2015-2017

Tentative Date Of Interview: Will be communicated post registration window is closed.

*The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Design, build and maintain our social media presence.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Brainstorm new and creative growth strategies.

Plan, execute, and measure experiments and conversion tests.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Skills Required:

Proven working experience in digital marketing.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Working knowledge of ad serving tools (e.g., DART, Atlas).

Experience in setting up and optimizing Google Adwords campaigns.

Working knowledge of HTML, CSS, and JavaScript development and constraints.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.

Interview Process: Face to face interviews