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Manya  The Princeton Review

Assistant Business Development Manager

Manya The Princeton Review

5 - 5 Years   |   3 - 4 LPA   |   Chennai
Job Description

About The Company: Manya Education Private Limited (MEPL) was set up in 2002 as a first of its kind, one-stop solution provider in overseas education. Named after one of the 1008 avatars of Goddess Saraswati, Manya signifies the free flow of wisdom and consciousness while discriminating between wrong and right. In the last decade, MEPL has successfully established itself as the national leader in three broad domains namely: Study Abroad test preparation, Overseas Admissions, Skill building especially in language and communication training.


Desired Experience: 5 Years

Salary Details: INR 3 LPA - INR 4 LPA

Tentative Date Of Interview: Will be communicated post registration window is closed.

Tentative Date Of Joining: Immediate

Job Description: 

1. Creates preferential access for TPR products in territory by

a. Planning local level marketing activities and in-house campaigns for all product types in different geographies.

b. Leading a team of Business Development Executives to drive timely and effective completion of ATL/BTL plans.

c. Employing strong analytics and understanding of customer segments for all products to chart out impactful marketing strategies.

d. Effectively establishing and reviewing plan vs achievement of short and long term targets and develops contingency measures for the same.

2. Builds professional partnerships with educational institutes in the regions by

a. Making impactful presentations in educational institutes in the region.

b. Networking with external agencies like consultants, hospitals and educational institutes.

c. Facilitating superior customer engagement initiatives with partners to create brand loyalty.

3. Meets city profit margins by

a. Analysing local trends in marketing and experimenting with different channels and media to implement cost-effective marketing initiatives.

b. Building a result-oriented culture in the team(s) to maximise use of resources and time.

c. Contributing to the development and growth of the team members, building organisation loyalty and reducing attrition.

d. Ensuring zero data-leakage from the system.

e. Ensuring optimum and effective use of marketing inventory.

4. Contributes to revenue generation at centers by

a. Driving team to close sales and follow up on the databases.

b. Driving implementation of referrals and brand ambassadors programs to boost revenue.

c. Guiding and mentoring team on closing cases and handling client relationships.

Skills Required: 

1. Technical Skills:

a. Knowledge of products and services.

b. Knowledge of industry, key players and market dynamics.

2. Professional Success Skills:

a. Very strong communication and presentation skills.

b. Ability to network and build work alliances.

c. Strong analytical skills.

d. Able to motivate and drive teamwork to achieve goals.

Interview Process: HR round, Area Manager round, Regional Manager round, AVP round and Business Round.


B.Tech/B.E., BCA, MBA

Work Experience:

5 - 5 Years


3 - 4 LPA



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