Account Strategist

About The Company:
Regalix is an award-winning Global Innovation company that leverages technology and marketing to help companies grow. We create successful ventures with our clients through co-innovation and ideadriven frameworks that inspire companies to think differently. We bring ideas to life by envisioning new companies, developing brands, engineering products, and designing technology platforms. Founded in 1998, Regalix Is based in Palo Alto. Our Silicon Valley setting has enabled us to stay ahead of emerging trends in digital technology and marketing. For over a decade, we have provided complete marketing services – Social, Mobile, Content, Multi-channel Campaigns, Technology Development, and Analytics – to companies such as Google, CA Technologies, Citi, Apple, eBay, Cisco, VMware, NetApp, Cypress, LSI, Keynote, and MetricStream.

Website: http://www.regalix.com

Job Location: Bangalore/ Hyderabad (Work from home for 3 to 6 months)

Desired Experience: Freshers

Course Specialization: B.E/B.Tech/MBA

Target Batch: 2021

Salary: INR 5 LPA - INR 7 LPA
(The final CTC will depend upon candidate's performance in the interview and will be at the company's discretion)

Tentative date of interview: August 2021

Tentative date of joining: Immediate

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description:
Roles & Responsibilities:

Sales & Media Planning:
- Will assist in building out the RFP using the pre-approved templates defined for different verticals
- AS will provide any additional reports or insights if required that may help with the RFP.
- Assist in building out the media plans based on campaign goals & Objectives

Campaign Set-up & Co-ordination (during Pilot):
- Build (or assist in building) creative trackers required in setting up the campaigns
- Build (or assist in building) creative trackers required in setting up the campaigns
- Collect, Organise and confirm client creative assets
- Create Regalix build sheet
- Create Regalix case for campaign build
- Proactively reach out to CAMs for any missing information or assets required to setup or optimize campaigns
- Coordinate with a centralized implementation team (trafficking) to complete setup.
- QC campaigns once they are set up to ensure its inline with the creative tracker and contract.

Campaign Optimization & budget (revenue) realization:
- Proactively monitor campaign performance and delivery goals, escalate delivery issues as necessary.
- Monitory delivery and performance
- Weekly Reporting - Pulling data / screenshots for client Hourly/ Daily Pacing and BU Optimization
- Provide timely campaign optimization recommendations to CAMs/CPs to meet performance goals.
- Identify underperforming / underpacing campaigns and optimize campaigns to meet performance and revenue goals (budget utilization)
- Work closely with implementation (trafficking) teams to implement approved recommendations.

Campaign Effectiveness & Reporting:
- Generate reports to troubleshoot/resolve third-party reporting discrepancies or campaign/creative issues
- Build/Maintain Reporting Template
- Compile weekly reports for sales summarizing any potential revenue-at-risk
- At conclusion of campaign, provide client ready materials that show effectiveness of campaigns

Skills:
- Good Communication skills
- Problem Solving, Critical Thinking, Logical Reasoning & Analytical Skills
- Digital Marketing, Display advertising, Programmatic Advertising, Research Skills
- Excellent Presentation Skills,
- MS Excel, Office, Pivot Tables, SQL

Interview Process:
- HR Screening Round
- Operations Round
- Assignment Round