9 keys to get the most out of your App on Black Friday

The countdown has begun to the day when eCommerce and physical store sales grow like foam. This year Black Friday is celebrated on Friday, November 23, and such is the success of this campaign that it has been going on for some time throughout the weekend and culminating the following Monday with the so-called Cyber ??Monday

Whatever your sector you have to join this strategy so as not to be left out and of course do it from your App. In the Black Friday campaign, users buy from their mobile more than ever, since they are such short offers, they must take advantage of any time of the day to finalize your purchase. And companies are in charge of sending their promotions and discounts also through our smartphones (push notifications, SMS, emails, social networks ...).

That is why we want to offer you 9 keys to get the most out of your app for the Black Friday campaign.

1. Create your strategy: think about what type of discount you want to offer, in which channels it is best for you to report it, and schedule each step of your campaign so that nothing escapes you.
2. Christmas is near. You have to bear in mind that 34% of Christmas purchases are made these days taking advantage of the offers, so many people will place their orders now and not later.
3. Get ahead! Start now to give visibility to your offers and promote the downloads of your app. The sooner you start to notify your users, the sooner your promotions will be prepared and taken into account before those of the other competing companies.
4. Get some reviews: People trust other people. If your app doesn't have any reviews you should buy ios reviews to make people trust you.
5. Surprise and seduce! design something simple but attractive to send your products, what do you think of a personalized letter or special packaging? The experience that the entire purchase process entails for your client is very important and more so on a key date like this when every detail must be thought of. Surprising him with something he does not expect will build confidence.
6. Make the whole world know! Take advantage of your social networks, your website or blog, your email, and of course your app! Everyone should know about your promotion and for them, you have as many channels as you want. Although it is a campaign in which we must be somewhat more insistent, we must not fall into heaviness either because it can cause the opposite effect.
7. SEND PUSH NOTIFICATIONS: this key is capitalized because it will be your strongest weapon on Black Friday. We have already told you that the user is going to make most of the purchases from his smartphone so we have to make an impact on him. Our most effective tool is push notifications with which we can announce in a simple and direct way the offers we make for a limited time, products that can only be purchased from the application or free shipping for example. With them, your client will not pass by.
8. New products. If you had in mind to launch new services or articles, it is the perfect time to do it and promote them in a unique way.
9. Loyalty! One of the main objectives of Black Friday and Cyber ​​Monday is undoubtedly to create a relationship of trust and closer with our client. Thanks to this campaign you can get recurrence and therefore sales and profits.
10. Measure, measure, and measure! At the end of the campaign, assess the results: what came out better, what tastes better. with what you had better benefits ... Without these data, we will not be able to know if we have done well or not and they also help us to improve strategies in the future