About the Company:
In a diverse market like India, where the traditional “kirana” stores make 98% of store coverage and 85% of the business among them, top 5% (4-5 lakh stores) contribute to 30%+ of business. Jo Dikhta Hai Woh Bikta Hai, isn't new to the consumer and retail business domains, it's even more critical with the advent of modern trade and E-commerce. But that is at best 10% of any company's business. The remaining 90% of traditional trade, even in this environment, has zero or minimal last mile connectivity between brands and consumers and retailerssnapbizz.com.