Company Profile:

Just Dakhila is an innovative and thorough technology based platform aimed to set up a transparent bridge of information related to education institutions like play schools, primary schools and secondary schools, etc. It is a one of its kind website to come up with the idea to support, guide and help parents in finding the best school for their precious one.

Website: NA

Job Location: Delhi

Desired Experience: 2 – 3 Years

Salary: INR 2.4 – 3.6 LPA

Tentative Date of Interview: Will be communicated post registration window is closed

Interview Process:

-HR

-Written

Job Description:

Responsibilities

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Skill Set Required:

- Proven SEO experience

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Up-to-date with the latest trends and best practices in SEO and SEM