Company Profile:

Kobster.com is your one-stop shop for everything that you might need to set up your dream office space. Kobster.com is an online portal for your office supplies and everything you might need for your business. From file and folders to desk accessories to laptop bags and computer accessories, you'll find it all here! Our range includes, stationery supplies, Pen, Pencils, Markers, Highlighters, Computer Accessories, Corporate Gifts, Computer Hardware, Computer Peripherals, Office Furniture, Cleaning Equipment, Maintenance Equipment, New Year Diaries, House Keeping supplies, Networking Components, Paper products, Routers, Electronic Safe and many more.

Website:  NA

Job Location: Chennai

Desired Experience: 4 – 5 years

Salary: INR 6 – 8 LPA

Tentative Date of Interview: Will be communicated post registration window is closed

Interview Process:

- Skype Round

- Face to Face Interview

Job Description:

- Brand positioning across all the major digital marketing platform

- Develop strategies that increase traffic, demand and conversion

- Own the Marketing (Online and Offline). Thought leader on digital strategies that complement the company’s traditional B2B sales and marketing efforts

- Provide expertise in developing and adapting strategies for SEM/SEO, Affiliate Marketing, Personalization, E-mail Marketing, Customer Acquisition and Retention, Social Engagement and Brand Media

- Shall provide the Marketing support to inside sales, field sales and Customer Support to help acquisition and retention of the customers

- Shall be able to do PR

- Defining success metrics and reporting needs for campaigns.

- Provide direction and directives support staff in the performance of their duties, establishing work priorities, and in achieving company initiatives.

Skill Set Required: 

- Experience in acquiring Indian SMEs, corporate, hotels, hospitals etc. online.

- Proven capability of driving large scale customer acquisition through digital marketing and new age marketing platforms

- Hands-on expertise paid / organic traffic sources including SEM / Social / Other paid media

- Exposure to all the effective digital marketing tool to measure the marketing progress

- Exposure to tech-environment - should have experience in setting-up online marketing for a SaaS based product company

- High on analytical skills and derive actionable insights from a lot of data

- Highly proficient in product marketing with experience in digital marketing

- Role requires a strong understanding of effective marketing strategies across all major digital media channels, conversion funnel optimization with the goal of new customer acquisition

- Candidate must be metrics oriented, knowledgeable of vendors and products relevant to digital marketing and management, and aware of trends in digital media                      

- Willing and passionate to work in a start-up environment is must