About the Company:
As telecommunication providers move from Product-Centric Strategy to Customer-Centric Strategy, there is a need to go deeper into the customer base to increase revenues. This means that intimate knowledge of customer behavior, preferences and intent becomes a pre-requisite. Customer Centricity brings together Customer Lifecycle, Customer Experience, and Customer Value and thus, clearly, it can help reach deeper into the customer and thus broaden the relationship with the customer.

Pelatro understands this and has developed an innovative Precision Marketing solution: mViva. Today, telcos need a different perspective - they need to start thinking about each customer as a segment of one and thus position unique offers to each individual customer. This customer-centric approach calls for awareness of each individual customer's needs and this is what the critical aspect of Relevance hinges upon. mViva incorporates Precision Marketing to achieve this result.

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