Social Media Specialist

About the Company:
Baby Safety Inc. is the only research organization in the world focusing on ensuring 360-degree safety of children starting from the basic baby-proofing of homes/indoors, to medical safety, to outdoor safety and beyond.Baby Safety Inc. is committed to providing safety solutions for children aged between 0-8 years. Our team works on designing products and services to safeguard babies from prevailing dangers in their routine surroundings. These products are developed after considerable research and study of kid's habits and psychology, purposely designed to avoid restricting them in any way yet ensuring safety. We involve leading pediatricians, teachers, caretakers, mothers, child psychologists and the children themselves to continuously identify the changing landscape of hazards and threats that our children are exposed to.

Website: www.babysafetyinc.com

Job location: Gurgaon

Desired Experience: 1-2 years

Course Specialization: Any Graduate

Batch Passout: 2016-2017

Notice Period: 2 Months

Salary: INR 3 LPA - INR 4.2 LPA
(The final CTC will depend upon candidate’s performance in the interview and will be at the company’s discretion)

Tentative date of joining: Immediate

Tentative date of interview: Will be communicated post registration window is closed.
* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Responsibilities:
- Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Monitor the company’s social media accounts and offer constructive interaction with users
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications

Skills set required:
- 1 years’ experience in social media management
- Exceptional multi-tasking skills
- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.

Interview Process:
- Telephonic Round
- Face To Face Round
- HR Round