Search Engine Marketing Analyst

About The Company :
HockyStick Growth is the rebranding of our flagship company, Kapsica Media. They are a team of ex-Googlers and in 2011, they started out with a goal to help advertisers who were struggling with their ROI or AdWords. Since then, they  have had a bevy of satisfied clients whose encouragement became the basis of our scaling up. In fact, they are proud to declare that majority of their clients are word-of-mouth recommendation from existing advertisers.Today, HockyStick Growth is an End-to-End Digital Agency, with a chief focus on Ad Management, SEO, Social Media, Content Services, Email Marketing, Design & Development, App Development, and Analytics - working with multiple clients across verticals and countries around the globe.

Website: http://hockystick.com

Job Location: Hyderabad

Desired experience: 1-3 years

Course Specialization: B.E/B.Tech,BCA,BSc,MBA,BBA

Target Batch Passout: 2013/2014/2015

Salary: INR 2 LPA to 5 LPA

Tentative date of Joining: Immediate

Tenative date of interview: Will be communicated post registration window is closed

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Last Date to Apply: 4th November 2016

Job Description :
They are looking for smart and energetic individuals to deliver best in class account management solutions and the best possible Digital Advertising experience in the industry.

Responsibilities
- Responsible for existing paid search programs in Google AdWords and Bing Ads - expand keyword coverage, develop compelling ad copy, implement bid management
- Launch new accounts and campaigns based on the client's roadmap
- Execute different A/B testings to optimize the campaigns
- Leverage Analytics to track, report and analyze campaigns for SEM (cost per click/CPC), Display Media and Social Networks
- Proactively identify fact-based trends and opportunities within the campaigns
- Maintain clear communication with team members and share optimization insights
- Be updated with the latest search marketing trends and platform features
- Work with cross-functional teams including engineering, localization, marketing and analytics to optimize campaign performance
- Create weekly & monthly reports for clients

Required Skills/Experience :
- 1-2 years experience in managing performance-based search engine marketing campaigns with significant spent
- Experience in optimizing CTR, CPC, CPA or ROI and understanding how these metrics affect each other
- Highly organized, multi-tasker, ethical, creative, passionate, fun and team player
- Able to handle and circumvent work pressure and stress
- Analytical mindset for analysis and reporting
- Advanced Microsoft Excel skills
- Agile and motivated professional that sees opportunities and takes initiatives.
- Excellent verbal, written and presentation skills
- Preference to candidates with Google Adwords Certification
- Should be comfortable to handle weekly calls with the clients

Interview Process:
- Written Test
- Technical Round
- Face to face Round