Marketing Analyst

About the company

IVEDA is a boutique Marketing Intelligence firm specializing in Vertical Marketing for Technology companies with proven capabilities to reach Key Decision Makers across 43 Verticals. Our close association with Information Technology companies in the past, has given us an in-depth expertise in technology marketing, while understanding their specific business growth challenges.

Website: http://iveda-india.com/

Profile:  Marketing Analyst

Salary: CTC INR 2.40 LPA to INR 3.60 LPA

Probation / Training Period:

Job Location: Delhi NCR

Courses Required: BBA/ BCA / B.Tech / MBA/MCA/ B.Sc(IT)

Desired experience: Fresher

Batch: 2014/2015/2016

Tentative Date of Interview: Will be communicated post registration window is closed

Tentative date of joining:  Immediate

Job Description:

- The Marketing Analyst will engage as a Technology Subject Matter Expert to scope & assess current technology deployed, pain points in business & technology acquisition needs.  

- They will be responsible for Customer Acquisition and qualifying prospects via marketing campaign activities.  

- They will run campaigns targeted at various LOB/ industry verticals and identify quality sales engagement opportunities for direct sales connect.  

- They will be responsible for managing the pipeline created and will also have to create and maintain a database of potential customers.  

- They will engage with Prospects in a B2B environment thru primary & secondary research

Role:

- Engage with IT Head to understand the current technology deployed and business applications used in organization. 

- Identify Technology Needs, Pain Points & Opportunities from Functional Heads, basis challenges faced in day to day business functioning.  

- As a Subject Matter Expert bridge the Challenges faced in the Prospects business and the technology proposed.  Confirm Meetings for Technology Evaluation with Prospects.

Interview Process:

- Face to face round