Market Research - Digital Marketing

About the Company:
At Guarented.com we provide large home appliances and furniture on rent to the customers at fraction of its cost. We are a platform that enables renting of reliable products at affordable prices since people are increasingly looking for temporary options in furniture and appliances for their homes. We cater to the fast growing community of people who are not looking to own things either due to financial reasons or just because they are constantly on the move and desire an asset light lifestyle.

Website: www.guarented.com

Job location: Bangalore

Desired Experience: Freshers

Target Batch Passout: 2017-2019

Salary: INR 2.4 LPA- INR 3 LPA
(The final CTC will depend upon candidate’s performance in the interview and will be at the company’s discretion)

Course Specialization: B.Tech/B.E., BBA, BCA

Tentative date of interview: Will be communicated post registration window is closed.

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Job Description:
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw audience’s attention

Skill Set Required:
- Excel/Google Sheet
- People Management

Interview Process:
- Aptitude Test
- HR Round