Digital Marketing Team lead

About The Company :
Our team develops effective content strategies for forward thinking companies. We have a proven track record in increasing search engine rankings.Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media.Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media.

Website:  www.editsoftdigital.com

Job Location: Greater Noida

Desired experience: 1-2 years

Course Specialization: BE/B.Tech/BCA/MCA/B.Sc./M.Sc./BBA/BBM/MBA

Target Batch Passout: 2014/2015

Salary: INR 3.6 LPA – 4.5 LPA

Tentative date of Joining: Immediate

Tenative date of interview: Will be communicated post registration window is closed

* The shortlisted candidates will be sent Admit Cards/Call Letters on their registered mail Id, which they will need to, carry on the date of Interview. No candidate will be entertained by the company without the formal intimation from Aspiring Minds.

Last Date to Apply: 22-january-2017

Job Description :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Interview Process:
HR Round Interview
Technical Round Interview
Face to face (with Manager)