Digital Marketing Executive

About the Company:

un[travel] is an online travel portal, offering comprehensive, highly customizable travel solutions for experiential, active holidays. We are catering to Indians as well as International consumers as well.
Customizing every moment, from where you want to go and where you will stay, to charting out activities at your pace, on your terms.
With in-depth personal understanding of destinations we operate in, everyone we partner with, across the world, focuses on safety and quality service.
Your bespoke holiday experiences are paramount, and our team of well-travelled un[travel]lers are always around to ensure memories of a lifetime are just two clicks away.

Website: https://www.untravel.com

Salary Details: INR 3.6 LPA - 4.2 LPA

Desired Experience: 1-3 Years

Job Location: Gurgaon

Batch: 2015-2017

Notice Period: 1 month 

Bond: 1 Year

Tentative date of interview: Will be communicated post registration window is closed

Tentative date of joining: Immediate

Job Description:

-Plan and execute digital marketing campaigns(Google AdWords), working closely with internal product team and outside agencies to successfully meet our business objectives.
-Lead generation and assignment- Assigning leads and making sure that all consultants are having adequate leads.
-Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
-Management of CRM and constant upgradations technology.
-Identify and implement website best practices that drive a best in class customer experience to improve marketing effectiveness, maximize conversion rates and grow the digital channel.
-Define SEO requirements and recommend site enhancements that maximize ROI and increase the rank of natural search result listings.
-Execute content marketing strategies for blogs, social media channels, video networks, newsletters, emails, and other engagement.

Skills Required:

-Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns
-Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
-Experience in optimizing landing pages and user funnels
-Experience with A/B and multivariate experiments
-Solid knowledge of website analytics tools (e.g., Google Analytics)
-Experience in setting up and optimizing Google AdWords campaigns
-Experience in setting up and optimizing Facebook ad campaigns
-Strong analytical skills and data-driven thinking
-Up-to-date with the latest trends and best practices in online marketing and measurement
-Should handle end to end lifecycle of paid SEM.

Interview Process:

-Face to Face Round